While most people are still figuring out how to stop their smart TV from randomly turning on at 3 AM, LG is out here orchestrating entire homes with AI appliances that actually talk to each other. At IFA 2025, the company revealed its ThinQ ON hub—apparently the brain that’ll run your entire house. No pressure.
The real kicker? Their new HeatPump WasherDryer somehow managed to snag an Energy Class A rating for its full cycle. That’s basically unheard of in Europe, where energy standards are tighter than a jar of pickles nobody can open. They’re using R290 refrigerants too, which sounds fancy but just means less environmental damage when your washer eventually dies.
Inside, there’s an AI DD motor that supposedly knows how to treat your delicates better than you do. Sure, why not.
AI motor claims it understands your delicates better than you—because apparently even laundry needs artificial intelligence now.
These appliances now analyze your habits like a nosy neighbor peeking through the blinds. Got a wine-stained tablecloth from last night’s dinner party? The system might suggest running it through a specific cycle at 2 PM when electricity rates drop. Your dishwasher could remind you to run it after 9 PM for cheaper rates. These smart systems can reduce your household energy costs by up to 30 percent through constant optimization and usage pattern analysis.
Even more unsettling—the ThinQ Care feature runs self-diagnostics, meaning your refrigerator will probably know it’s breaking down before you notice the milk’s gone warm. The system provides proactive monitoring that catches issues before they become expensive problems, potentially saving you from that dreaded 2 AM fridge death rattle.
Here’s where it gets ambitious, though. LG wants to double their home appliance sales in Europe within five years. Built-in appliances? They’re planning to grow those sales tenfold by 2030. That’s a lot of European kitchens getting the AI treatment—especially those cramped Parisian studios where you can touch both walls at once. Leading this charge is Lyu Jae-cheol, who heads LG Electronics’ Home Appliance Solution Company and seems determined to make every European kitchen his personal tech playground.
Your existing appliances can learn new tricks through the ThinQ UP feature. That three-year-old washer sitting in your basement suddenly gets smarter with updates. It’s like sending your appliances to night school, except they actually graduate.
On top of that, LG’s expanding their direct-to-consumer game, expecting to triple online sales by 2030. AI chatbots handle customer service now, because apparently humans answering questions about why your dryer keeps beeping is so 2020.
The B2B angle seems promising too. Commercial spaces getting the full AI appliance treatment means your office kitchen might soon be smarter than Dave from accounting. That’s a low bar, but still.
